Physical Activity Messaging in a Busy Media Environment
This webinar explores the idea that most people don’t spend a lot of time thinking about the physical activity promotion messages they see or hear. However, these messages must ‘compete’ with many other conflicting messages in a busy and often over-crowded environment. An overview of these and related issues are discussed and strategies for successful physical activity promotion and communication are highlighted.
By the end of this webinar, participants will be able to:
- Understand the public's automatic responses to physical activity messages.
- Consider the the message's ability to target or elicit an emotional response.
Tanya Berry, Professor and Canada Research Chair in Physical Activity Promotion, University of Alberta. Tanya is a Tier II Canada Research Chair in Physical Activity Promotion whose research interests are in physical activity messaging and how media messages influence people’s decisions about physical activity and other health behaviours. Most people don’t spend a lot time thinking about media messages so she tries to understand the emotional responses that occur very quickly when they see health messages.
Note: This webinar was originally delivered and recorded through the Physical Activity Resource Centre (PARC) on March 21, 2017.